Star T.V. to the great extent, has been successful in bringing Indian Traditional Fashion Culture to the Modern Indian Household ( Hindi Audience) through it’s popular television programmes.

Through this project we, Radico with Star Parivaar initiative of Star T.V. is making an effort to bring these Traditional Fashion Culture in Tangible form of the actual products to the said captured Indian Audience, not alone Star but also to the other open audience. In present scenario of this huge market size potential, which is surviving with no established Brand presence, this entry has a great potential.

While in selecting the products under this umbrella we have taken in o consideration the imagery created by the popular soaps characters, as well as the wide range of the price points.

From simple economical day to day use product such as Bindis to the high value Bridal deco Sets

Although the Star Parivaar imagery created by the programmes and the established characters will be at the prime focus, we also looking at taking it to wider consumer base, (specially in case of the consumers which are not having an acqantance with them, non Hindi speaking zones or other T.V. channels loyalists) by communicating to them emotionally.

Attractive and affordable price points also been maintained.

Attractive product Packaging and dispensing suitable for the specific retail outlets also is been considered.